When it comes to owning, designing and managing your website, you want to make sure everything goes well from the way it works, the content it has and the way it looks. The colour scheme of your website will determine many things as it has several factors that affect how people see, interact and consider your site depending on what it’s for and why they are viewing it. It might not seem like much when you actually think about it but studies have actually proven that the colour schemes of websites, logos and much more affect the responses, mood and interactions of users. Being able to choose the right colour scheme will be a good step in making your site both attractive and user friendly.
Ok so the first thing that affect most users is the first impression of the website, which includes how it is designed, how everything is put together and of course, and the colour scheme of the website. Putting a bunch of random colours might not be the best thing to do as this can appear sloppy and even irritating to look at. Instead people should see something easy on the eyes and nothing too out of control when first seeing the site. The colour scheme will play an important role on the first impression of the site, especially the logo.
Depending on what your website is about and what it is for, you need to determine who your target audience is and from there on you can generate ideas for your colour scheme. You may have gamers, shoppers, investors, businessmen teachers and much more and whatever they do and are interested in may very so it’s best to start with the simpler things. Colour tones based on industry can also be important – Perth Chiro Centre for instance uses purple for their accent colours, which is a calming gender neutral colour, creating a web presence which isn’t going to distract or limit the potential audience. Whereas neutral, modern professional tones like blue are used for industries like IT service websites.
Begin with age, gender and what the product is about, make sure the colour scheme is good and can match all of these targets at once. This can be done by listing down your intended audience and checking what they have in common to determine which colours would be good for a starting colour scheme. Whatever your website is about, figure out who your trying to connect with and by determining who your audience is, you can find colours that can pique their interest with your website and keep them looking.
Testing Out Colours
There are several colours to choose from and each one of them may have different effects on the different users that may see them. First thing you would want to do is understand the different moods that colours may bring out as well as their relation they may have to your site. There are several things that colours affect such as personality, emotions, marketing presentation, political views, product appearance, user interest and much more. It is wise to search for more information on the different effects they may have to be able to get an idea of what base colour or colours you want to put together.
Combining The Right Colours
If you ever took up classes in art or anything else that revolves around creativity that may have covered colour, you might know that some colours look best with certain colours more than just about any random colour. Be sure to do research and verify which colours may go together to be able to represent the website through a more comfortable to look at colour scheme. Choosing the right combination of colours will furthermore make your website much more presentable and easy on the eyes.
Some cases may occur where you may be able to come up with your own combination of colours as long as they are part of the group of colours that may look good with each other. Colours that may complement each other are a good choice to start with until any other creative combination can be made based on such samples. An example of this is Cannon Pest Management, which uses a combination of greys and greens. This combines the nature/natural features of greens, whilst still giving a crisp, modern tones from neutral greys.
Getting More Advanced
Of course there may be regular colours but if you want a more unique website colour scheme you should try out different colours rather than just basic ones. Mixing up gradients or changing colours can be very helpful when looking for the perfect colour scheme, sometimes you won’t even know it until you see it for yourself. Test them out and try mixing and matching until you get a result that makes you actually feel that it is what your site is about and should be represented with. Colour shading which can be used to make transitions more subtle can be used – you can see a blue to white shade example here.
Filling In The Website
Once you have chosen your colours, you can’t just put those colours everywhere and expect the site to look pretty, you need to have your basic layout of the site and have everything in place so you can fill it in with your colour scheme once ready. Colours should look good based on whatever textures you have on your website and the way it looks after depends on what textures and colours you have picked out. A good idea would be to save each colour scheme so later on you have the option of comparing each one yourself, with friends, or people who you need the opinion of.
Colours are very important when designing almost anything and websites are no exception. You want something that people will look at and determine that the site is actually serious or legit as people can become very picky and tend to judge the book by the cover. Having a good first look for the website can make a huge difference between he amounts of users that will stay and check your website out more.